Low-Cost Eye-Trackers: Useful for Information Systems Research?

Research investigating cognitive aspects of information systems is often dependent on detail–rich data. Eye–trackers promise to provide respective data, but the associated costs are often beyond the researchers’ budget. Recently, eye–trackers have entered the market that promise eye–tracking support at a reasonable price. In this work, we explore whether such eye–trackers are of use for information systems research and explore the accuracy of a low–cost eye–tracker (Gazepoint GP3) in an empirical study. The results show that Gazepoint GP3 is well suited for respective research, given that experimental material acknowledges the limits of the eye–tracker. To foster replication and comparison of results, all data, experimental material as well as the source code developed for this study are made available online.